Search Engine Optimization is an enormous topic and one of the most effective tool that can bring a prospective customer to your website. That takes a lot of time, effort, research and skill to become a master of.

Before you begin to develop your own strategy and implementation plan to optimize your website for improved page ranking, you have to reflect on what is the major objective of this initiative.

With better knowledge of search engines and how they work, you can also do it on your own.

Here’s a 25 shortly tips and techniques:

1. Make sure your site is fully operational before you have it submitted – Do NOT submite a site that is under construction or having just one page.

2. Submit the domain or URL that have content in the corect format (http://www.mydomain.com – some directories accept it without http://)

3. Do NOT submit domains that redirect to another site

4. Create a good website for users, NOT for search engines. Do NOT present different content to search engines that you display to your users

5. Avoid the Hype, Rants, Whining, and Speculation

6. Selecting the most relevant category for your site. Don’t make the mistake of selecting the category too fast without checking if there would be a more relevant category. Take the time and choose the most appropriate category.

7. The links should ideally be optimized for the keywords that you want your site ranked for. Search engines utilize keywords or key phrases to identify web pages which are relevant to these terms. So, use the right keywords and keywords phrases.

8. Use relevant words in your title text and avoid words like “leader”, “greatest”, “best”, “cheapest” or any other exaggerated adjective.

9. You should have researched your keywords well and chosen those that are minimally competed for but adequately searched.

10. Don’t overstuff the anchor text – your title text for each page should be clearly defined with relevant keywords.

11. Don’t use generic terms to optimize your website. You will not improve your ranking at all. It is important that you select keywords which are not improve your ranking at all. It is importantthat you select keywords wich are not overused and aptly describe (in a few words) what the site is about.

12. Select words or phrases that target a niche segment. Use the advanced tools available to create a list of relevant keywords which do not attract too much competition in your niche segment.

13. Check for broken links and correct HTML and avoid hidden text or hidden links.

14. Building links – which are effectively optimized – is essential to gain more traffic and obtain a high ranking on search engines.

15. To avoid your submission from being rejected, don’t make your title and description sound too promotional. Make sure that your TITLE AND ALT tags are descriptive and accurate.

16. Try to use text instead of images to display important names, content, or links. The Search Engines crawler doesn’t recognize text contained in images.

17. Do NOT mention in your description “and others” or “etc.” Or even “…”

18. Include the email address of your site domain NOT a free account like yahoo, hotmail or gmail.

19. Is essential to test your robots.txt file. Robots.txt file crawlers which directories can or cannot be crawled.

20. Use relevant keywords in your title text and anchor text can improve your search engine placement

21. Don’t repeat any keywords more than once

22. Don’t create multiple pages, subdomains, or domains with substanially duplicate content. Provide unique, relevant and fresh content to your users with a good grammar, correct spelling, and sentence structure.

23. Do NOT submmit sites that instal viruses, trojans, or other badware.

24. Submit your site to relevant premier search engines and in the top directory such as the Open Directory Project, Yahoo, Google!

25. Make the best of directories by carefully submitting your links in the first place. Once your site has been accepted, it may be extremely difficult to change any of the mather submitted.

I hope that reading the above information was both enjoyable and educational for you. Stay up-to-date on SEO methods, techniques, skills, news – And Think Like a Winner!

Though there are many different theories out there regarding what makes the best SEO technique, when it comes to some issues that will work against your SEO efforts, there are some issues where everyone agrees. Among these, the most prominent are:

• Not having a web page title
• Using too many graphics, images, or flash animation on a given web page
• Having a menu system that is prohibitively complex

It is extremely important that every web page on your site has a title. Without providing a descriptive title that is search engine optimization with the right keywords, you’ll not only hurt your ranking, but you’ll turn visitors away. Consider it the equivalent to owning a store without a sign and with blackened windows.

To make sure that you’re doing your best on that level, make certain that each web page on your site has its own unique title that is specific to its content. Try to make sure that it includes the primary keyword for that page, to ensure proper SEO for search engine spiders.

By using too many graphics, images, or flash animation, you may be pleasing the eye, but search engine spiders won’t see it the same way. Search engines focus on the text content of your website. Their spiders crawl through your site looking for text, keywords, and other indications of purpose.

They cannot, however, understand images or flash animations, nor will they ever understand their appeal. Therefore, though images are great ways to add appeal to your visitor’s adding too much to any given web page, you’re decreasing the value of your search engine optimization.

To reduce this problem, try to create a balance on your page where the text content is given the true priority, and images, graphics, and flash animations are only a compliment, not a focus for the page. You can also help your website by adding alt tags to each of your images so that you are providing the search engine spiders with a bit of text, even when it’s an image that actually shows up on the page.

The menu system of your website is the key to being able to properly navigate around it. Search engine spiders are typically considered to be relatively basic programs and struggle with anything but the most primitive menu systems.

For example, if your menu involves JavaScript or a Java applet, the search engine spider will not be able to recognize any of the features, and will not be capable of properly navigating the site. Certainly, these can be very appealing to people, but search engine spiders don’t have the same ability to interpret the features of a website as people do.

For proper search engine optimization, a simple textual link is your best option as it is the easiest for a search engine spider to understand. It makes your site much more likely to be seen in full by the spider, and therefore receive the best indexing and ranking results.

Furthermore, the majority of the time, an extremely complicated menu system can quickly be replicated and implemented using textual links and CSS. This will make an enormous difference in your SEO results, and will be welcomed by all of your visitors who are still using dial-up and other slow connections.

If you must use a complex menu or site navigation system, then make sure that you at least provide a site map that is readily available via a text link from the home page. This site map should use text to clearly link to every one of the other pages of your web site. This way, even if a spider is unable to use your regular menu system, it will be able to reach all of the pages by way of the site map.

Refraining from working against your own SEO efforts due to simple errors, and will enjoy much larger amounts of traffic to your website.