Posts belonging to Category 'Search Engine Optimization (SEO)'

SEO Tactics Revealed

Though there are many different theories out there regarding what makes the best SEO technique, when it comes to some issues that will work against your SEO efforts, there are some issues where everyone agrees. Among these, the most prominent are:

  • Not having a web page title
  • Using too many graphics, images, or flash animation on a given web page
  • Having a menu system that is prohibitively complex

It is extremely important that every web page on your site has a title. Without providing a descriptive title that is search engine optimization with the right keywords, you’ll not only hurt your ranking, but you’ll turn visitors away. Consider it the equivalent to owning a store without a sign and with blackened windows.

To make sure that you’re doing your best on that level, make certain that each web page on your site has its own unique title that is specific to its content. Try to make sure that it includes the primary keyword for that page, to ensure proper SEO for search engine spiders.

By using too many graphics, images, or flash animation, you may be pleasing the eye, but search engine spiders won’t see it the same way. Search engines focus on the text content of your website. Their spiders crawl through your site looking for text, keywords, and other indications of purpose.

They cannot, however, understand images or flash animations, nor will they ever understand their appeal. Therefore, though images are great ways to add appeal to your visitor’s adding too much to any given web page, you’re decreasing the value of your search engine optimization.

To reduce this problem, try to create a balance on your page where the text content is given the true priority, and images, graphics, and flash animations are only a compliment, not a focus for the page. You can also help your website by adding alt tags to each of your images so that you are providing the search engine spiders with a bit of text, even when it’s an image that actually shows up on the page.

The menu system of your website is the key to being able to properly navigate around it. Search engine spiders are typically considered to be relatively basic programs and struggle with anything but the most primitive menu systems.

For example, if your menu involves JavaScript or a Java applet, the search engine spider will not be able to recognize any of the features, and will not be capable of properly navigating the site. Certainly, these can be very appealing to people, but search engine spiders don’t have the same ability to interpret the features of a website as people do.

For proper search engine optimization, a simple textual link is your best option as it is the easiest for a search engine spider to understand. It makes your site much more likely to be seen in full by the spider, and therefore receive the best indexing and ranking results.

Furthermore, the majority of the time, an extremely complicated menu system can quickly be replicated and implemented using textual links and CSS. This will make an enormous difference in your SEO results, and will be welcomed by all of your visitors who are still using dial-up and other slow connections.

If you must use a complex menu or site navigation system, then make sure that you at least provide a site map that is readily available via a text link from the home page. This site map should use text to clearly link to every one of the other pages of your web site. This way, even if a spider is unable to use your regular menu system, it will be able to reach all of the pages by way of the site map.

Refraining from working against your own SEO efforts due to simple errors, and will enjoy much larger amounts of traffic to your website.

SEO 101 – Lesson 1 – on Page Factors

I will first start with the basics on SEO or (search engine optimization) is a strategy to get your web site ranked high in the major search engines for a specific keyword in a natural or organic manor. Optimizing a website primarily involves on-page factors,off- page factors, and the domain name.

Domain structure – Keep your domain as short as possible. Use your main targeted keyword if possible. If you can’t find one try adding a hyphen or find a word that is relevant to the keyword.

On page factors are basically the content on your site and the meta tags. You need to have good keyword rich and good quality content that is relevant to your site.Your keywords need to be place in the title, description, the top right corner, bottom right, and spread evenly through out the page. Generally you should try to have about ten percent of your text the keyword you are targeting. Plus add variance keyword (varying the usage of the targeted keyword) Also use bold and underlined text on some of the keywords. And only shoot for a couple keywords per page. It is very difficult to optimize for a ton of keyword on one page.

Your Meta tags tell the search engine your site’s title, description and keywords. Without these tags, it’s difficult for your site to achieve a high ranking on many major search engines. Meta tags provided a guide to each page’s content. You also need to have your targeted keywords in the tags. Make sure you do not try stuffing the keyword in your tags or on you pages because intelligent search engines like Google can pick up on that and your site can be put in the sandbox. Which basically means your site will be put on probation and be deindexed. Plus you need to make your content look natural to your potential customers. There is a saying that many SEO writers and web designers use. write and create websites for human first and search engines second. Organic SEO is simply using a strong dose of good common sense. Once you feel that your page is fully optimize use a validator like validator.w3.org to check your page for errors. If your page has a couple small errors I would not worry about it. But if you see any warnings or a lot of errors I would try fixing the page before moving on to the off page factors.

The off page factors involve the number of inbound links or backward likes that you have going to your site. Which means the number of link your site has on other web sites. It is pretty much a popularity contest. the more relevant inbound links you have the better you rank. There a many ways to get inbound links like submitting to directories, writing articles, buying links (etc). I will go over the off page factor in more detail in the following lessons.

Make sure you check out my other lessons on (seo) 101 this is just the beginning. So I am going through the basics. The following lessons will give you some good input on generating traffic.

SEO is not easy, Get a free SEO ebook that will help you out and make it a lot easier plus find some good SEO strategies That are affordable, guaranteed, and proven to work.